We have all heard the hype over the use of pop-ups, exit pages and redirects to capture the attention of visitors to your site and give them a chance to change their mind.
It works! No ifs, ands, or buts about it.
The use of these tools to improve the buy ratio is a demonstrated fact and any site that does not use them is leaving money on the table.
However the question begs to be asked..
"How much is too much?" Recently I visited a site, perused the offer and decided against it and that is when the frustration began.
I clicked on the "close tab" button and was rewarded with a pop-up begging me not to leave yet as they had a "special" offer to sweeten the pot for me.
After reading the special offer I decided to stick to my original decision and tried to leave.
The operative word here is "tried" because my attempt triggered another pop-up which I simply closed and guess what? It prompted another pop-up! Now 1 pop-up is good 2 may be better but once you get to 3 it becomes annoying to many people.
They said "no" twice and a third attempt rarely meets with anything less than a frustrated and vehement "NO".
Back to my experience with the aforementioned site, what do you think happened when I closed the 3rd pop-up? That's right I got another one, and another one after that and another one after that one and so on for a total of 17 pop-ups! Unbelievable that anyone could imagine that I would be inclined to buy, let alone be interested after all that! Not only did I not buy but I spread the word as far and as wide as I could to avoid that site.
Some customers know what they want and buy it, most are "just looking" and a special offer is just the temptation they may need to convince themselves to buy from you.
But any attempt to browbeat or force a customer to buy will always be met with resistance and will result with a lost customer forever.
So next time your designing a page to offer your product and are going to use a exit selling strategy, remember to ask yourself "How would I like to be treated like this?"