With the wealth of information flowing on the internet, consumers are allowed to be increasingly discriminatory when it comes to obtain certain knowledge on the web.
Whether this is comparing products, searching for companies or trying to find a service, a potential customer can weed out quickly, the information that is not relevant to their search.
The Pew Research Center conducted a study that showed that 80 percent of online shoppers search for specifically what they are looking to purchase.
Then 70 percent of internet traffic are searching for information that they are already acquainted with but are looking to gain more education.
Now with this sort of information to consider, you will have to make sure that you are going to gain attention and increase traffic to your website.
An effective way to pull this off is to place a web video on your site and also through social media networks such as YouTube and Facebook.
Also you will need to properly label your video with keywords that will help aid in the visibility when searched for on the internet.
Be sure to place on of these keywords in the heading of your video near the front to ensure maximum exposure and for your target audience to be able to know they have found the right material.
In the same Pew Research Center findings, it was also related that 72 percent of people online enjoy watching videos compared to reading text.
People have shortened attention spans and they want the information given directly to them, instead of searching through a paragraph.
Also due to the shortened attention span, you must be able to capture the attention of your visitor in less than ten seconds and then hold it for no more than two minutes.
This further supports the decision to market your company through web video.
An effective type of marketing video is the video testimonial.
There are several reasons to use this on your website.
It is basically way to creatively display a review of your product and for someone to vouch for the quality of service that you provide.
If you are the CEO of a company you can reach out to your audience with a personal appeal.
The use of a spokesperson will boost this testimonial by creating a human aspect to the product or company.
Nothing sells like face to face but the next best option is to feature a real person in your video.
A spokesperson brings to the table the ability to effectively and powerfully relate your message to your viewer.
They are trained to know the proper tone and inflection that it takes to sound professional and intriguing.
These testimonials also offer the ability to see how committed they are to providing a quality product or service.
They are scoping out their customers in order to gain more insight into what they think and what the audience perceives of them.
They can gain an edge in their marketing strategy by knowing exactly what it is the consumer expects and how it was delivered to them.
They are an effective and creative strategy to add to your marketing plan.