There is No Such Thing as Bad Publicity
You may have heard the saying, "There is no such thing as bad publicity." This statement isn't always 100 percent true; however, good publicity for your business will help increase awareness in your product or service and your business. Consider sponsoring a local charity or volunteering to help local causes. A feature in the news about your philanthropy will always be more effective than advertising as a means of attracting customers. These actions will make many potential customers feel good about your company and build trust, increasing the chances of them doing business with you in the future.
The Social Networking Phenomenon
If you haven't expanded your marketing into social networking, then you are costing yourself money and losing customers to your competition. Myspace, Facebook and Twitter have all become social phenomenons. Social networking has become an effective marketing tool for businesses---the best part is that it is free. Use social networking to maintain contact with customers you have sold, to increase the chance of repeat business. Market your services to their contacts to attract new customers.
Making Them Look
Business as usual doesn't mean your marketing efforts need to be bland or boring. No doubt, professionalism plays a major part in retaining and attracting customers; however, creative communication and marketing will set you apart from the competition, particularly if your clientele consists of young adults.
Get on television in a chicken suit, parody a pop-culture phenomenon---anything to draw a laugh out of someone. Something humorous will usually make people look, and, when they look, they see your company. The effectiveness of national advertising campaigns such as the squawking Aflac duck only further support this argument.