Business & Finance Advertising & sales & Marketing

How to Build Lead-Capture Pages - 5 Steps For Success

Learning how to build lead-capture pages the right way is a skill that every Internet marketer needs to develop.
These small websites only have one job and that is to convert traffic into potential prospects or subscribers.
As far as the technical side of things, all you really need to build lead-capture pages is an autoresponder, a website construction tool and a webhosting account.
The goal of this article isn't to discuss the technical side of creating these websites though, so instead I'm going to focus on the five step process on how to build lead-capture pages that work.
Step #1 - Craft a mesmerizing headline The headline will be located at the top of your website and needs to peak your visitors interest right away.
Since this will be the first thing a person sees when they hit your site it's important that your headline pulls them in and demands that they continue reading.
If your headline doesn't do this your visitor will most likely leave your page before reading the rest of your copy or watching your video.
Another thing to consider when crafting your headline is to focus in on who your target audience is and what they are looking for.
Then write a headline that addresses them directly and solves their problem.
For example, here is a great headline that could be used on a lead-capture page about "Anti-Aging Skin Care": "Discover The Shocking New Skin Care Solution That Reverses The Signs Of Aging By 10 Years!" Besides crafting great copy, you can also improve the effectiveness of your headline by increasing the font size and using the bold, italicize and underline functions on key words and phrases.
Step #2 - Developing body content that excites and educates Think of the body of your lead-capture pages as an extension of your headline.
Since your headline has pulled your visitor in, now it's the body's turn to build interest in your offer and address the benefits a person receives by opting into your list.
Your paragraphs should be short and concise.
Remember that lead-capture pages are small websites and not sales letters so keep your copy simple.
One quick and easy way to develop great copy is to use bullet points that illustrate key benefits and features of your offer.
Bullet points are great because they are easy for the reader to understand and will keep your visitors eyes moving down the page.
Step #3 - Give your visitor step by step instructions with a compelling call to action You want to make sure that you propose a call to action for your visitor.
This is where the rubber meets the road and your visitor will either join your opt-in list or go on their merry way.
The important thing is to tell your visitor exactly what they need to do and what they are going to get in return.
Be clear, concise and give them step by step instructions.
Here is an example of a call to action for an "Anti Aging Skin Care" lead-capture page: "Grab Your FREE Copy ($24 Value) of the Age Reducing Secret Formula Report Now By Filling Out The Short Form Below!" Step #4 -Make your sign-up form attractive To do this next step you will need to enlist the help of an autoresponder service.
An autoresponder is a tool that will allow you to create opt-in forms, build marketing databases and send follow up email to those databases after you build them.
As far as an autoresponder service, I recommend and use Aweber.
They have an easy to use control panel, great customer service and they set the bar when it comes to follow up email marketing.
Now that we got that out of the way, let's talk about building the actual webform.
To do this you simply need to decide what information you are looking to capture.
If you are a network marketer who's generating phone leads then you probably want to collect your visitor's name, phone and email address.
If you are an Internet marketer just developing an email list then focus on collecting names and emails.
Whatever you decide the "webform builder" inside of Aweber will walk you through the simple process and show you how to place it on your new website Step #5 - Gain your visitors trust by adding a privacy statement The privacy statement is that little sentence or two at the bottom of your lead-capture page that makes your visitors feel confident about leaving their information.
Forgetting this important element is a huge mistake and could end up costing you tons of subscribers.
It's important to let your visitors know that you will not be sharing or distributing their information so they can submit in confidence.
Here is a great privacy statement: "I respect your privacy and your information is 100% safe.
I will never share, rent or distribute your data to any third party.
" Final thoughts...
Learning how to build lead-capture pages is a skill that you need to master as an Internet marketer.
Remember to keep your website simple and avoid posting any external links or navigation bars.
By following the simple steps laid out above you should have no problem creating and building lead-capture pages that get you the kind of results you are looking for.

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